Re-fè

Interaction Design

3D Printing

Circular Design

Sustainable Design

Events

Community

A new brand and business of 3D products to promote circular economy and the reuse of coffee waste.

Client

Re-fè is an internal project focused on creating a ready-to-use tool for easy at-home recycling of coffee capsules and on raising awareness about the opportunities of circular economy models.

ONOFF developed the entire brand and business from the ground up, including the product design and creation, packaging design, brand identity, digital ecosystem including the e-commerce, and the communication and awareness campaign including PR and events.

Thanks to its design and sustainability strategy, Re-fè has been mentioned in several newspapers such as Wired, Il Sole 24 Ore, Mediaset, Lifegate and RaiRadio2, it has been awarded in the ADI Design Index 2024, and it is nominated for the Compasso D’Oro award.